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Building Brand


Heart & soul.

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Building Brand


Heart & soul.

With focus comes expertise. We channel our energy into the premium categories of alcohol, personal care, tobacco, confectionery and luxury lifestyle goods.

 

From brand-in-hand, through to the retail theatre and beyond, we draw on our wealth of experience across a variety of design disciplines to pull together relevant and engaging brand stories.

It’s often our own personal experiences that help us challenge beyond the brief, allowing the Boldinc team to create brand solutions that cut through the usual category conventions.

Our heart and soul goes into your brand, that’s just who we are.

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Our Mantra


Think before we inc.

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Our Mantra


Think before we inc.

Specialists in our own field, we are driven by an entrepreneurial spirit.
Our creative thinking and execution comes together under one roof, around one vision.

We are graphic designers, structural engineers and brand consultants with a common ambition – to use design as a business tool to add value to a brand’s consumer experiences and deliver tangible results for our clients.

We are bold, straightforward and always ‘think before we inc’.

Take a look around and feel free to get in touch.

 
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Global Reach


It’s a small world.

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Global Reach


It’s a small world.

Nowhere today is out of reach. We can be anywhere in the world tomorrow.

We’re an independent agency. From humble beginnings in 2004, we have strategically expanded across Asia Pacific.

We’re a close-knit team and we keep our skills concentrated, rather than spreading ourselves too thin. But we love nothing more than hopping on planes and exploring new cultures or consumer dynamics. It breeds imagination and perspective, enriches the soul and our business offer.

The Sydney studio is our creative hub, and our other studios are in Hong Kong, Singapore and London. This proximity means we can focus on understanding local consumers and cultural nuances on the ground instead of just a lifeless PowerPoint consumer slide...
 

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Who Are We?


A mixed bunch.

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Who Are We?


A mixed bunch.

From far-flung regions of Indonesia, France or the UK, to India, Australia and Japan, we fly 14 international flags in 4 offices.

This rich inter-cultural sensitivity comes in handy when we’re repositioning a Vietnamese icon, designing for a Korean male consumer, or capturing the soul of the Barossa for the Shanghai wine connoisseur...

Our crew is handpicked from the best agencies around the world and brought together around one table. Our agility and independence lets us move faster, think smarter, and react better.

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our studio


Where we play.

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our studio


Where we play.

We spend the best part of everyday at work, so let’s at least create fun places to hang out. Spaces that inspire, generate energy, and tease out ideas to benefit you and your brands.

In true Boldinc style, we rolled up our sleeves to create spaces that reflect our values and the eclectic mix of people that make up the Boldinc fabric. What began as a blank canvas slowly came to life to capture Boldinc’s soul. 

We talk about being “real” to our clients with their brands and we apply the same to our own brand. The use of contrasting “real” materials gives a sense of grounding and warmth that you can just “feel” when you walk in to a Boldinc studio. 

We transfer the same warmth and “reality” into our brands and our work. Pop in and see for yourself. You can also get a behind the scenes peak here...