Celebrate the Festival of Lights

In collaboration with Beam Suntory, we created special edition gift boxes for Jim Beam in time for Diwali. Designed specifically for global travel retail, they offer unique gifting solutions to travellers during this festive period.

The design process was inspired by an extensive research into the cultural traditions of Diwali and the visual language associated with this annual celebration. Traditional Hindu patterns and imagery was brought to life in a modern interpretation that captured the festive spirit whilst retaining the design codes for each of the brands.