Being the first male focused skincare range in market requires category defining innovation. Built from the ground up, with a clear insight at its heart.

Led by the insight that men don’t like caps on packaging, we responded with a cap-less product that reflects the brands aesthetic, sensibility and the need to provide functionality at its best. 

We developed the BOSS SKIN sub-brand with the mandate that every product should perfectly marry form and function, making men’s morning ritual simpler yet more luxurious.
— Edouard Ball, Global Director

From the material palette to packaging structure, graphics and consumer retail, the outcome is a product that seamlessly marries masculinity, style and function - in turn fits the luxury of Hugo Boss.

This work was completed with former company Webb DeVlam.