Discover Japanese refreshment.

Shochu: Japan’s no. 1 spirit, and its best-kept secret until now. Built from the ground up to deliver the spirit and aesthetic of New World Japan, Koyomi’s powerful brand positioning “Awaken Your Imagination” encapsulates an exotic and sophisticated new RTD platform.

The Koyomi shochu range delivers a portfolio of authentic Japanese flavours, each representative of a season, a place in time and designed to appeal to a sophisticated consumer who not ordinarily buys pre-mixed drinks.

Every aspect of Koyomi delivers a blend of authenticity, artistic elegance, and discovery.

Deliverables: Ideation / Naming / Packaging / Brand Positioning / Key Visuals / Social Media Strategy & Content / Brand Collateral

Koyomi Single Distilled Shochu

From the success of the RTD range, we created the packaging for the full strength spirit, capitalising on the  effortless mixability of Shochu and empowering a whole new consumer base to discover the possibilities and mix it their way.

Drawing inspiration from the craftsmanship and natural purity of this authentic Japanese Shochu, the bottle’s sophisticated, minimal front labels give way to a vibrant expressive artwork that when viewed through the bottle, highlights the absolute clarity of Koyomi Shochu.