Isabel Estate was established in Marlborough in 1980 with the first plantings being Chardonnay.

Since then, Isabel has gone on to develop a distinct range of award-winning wines, including the region’s famous Sauvignon Blanc, that have been enjoyed around the world.


Isabel Estate has some of the oldest vines in the world - renowned Marlborough region and their love and passion for what they do is reflected in every facet of the winemaking process, allowing the unique characteristics of each vineyard and variety to be expressed in the final wine.

Boldinc was asked to capture this love and passion when refreshing the packaging design for Isabel Estate. Our aim was to retain the integrity of the brand, much adored by loyalists, while bringing a level of modernity, attracting new entrants to the brand, through attention to detail in both design and print finish.


A distinct landmark in the unique setting of the Wairau Valley in the heart of Marlborough, the Isabel Estate winery was re-captured by Boldinc in a more detailed and refined illustration. The striking building set in rows of vineyards, surrounded by the magestic mountain range, stands proud as the hero of the label and is synonymous with the Isabel Estate brand.