Breaking the conventional health brand mould by creating a ‘Friendly Science’ mantra and design approach.

NuZest are the feel good people and their aim is to make nutrition easy, launching Good Green Stuff and Clean Lean Protein as the first in a range of supplements. 

Our aim was to create a fresh lifestyle brand to stand apart from the overtly hippy or clinical health products that clutter the supplement category.
— Jon Clark, Creative Director
The NuZest branding has proven to work holistically across a number of different sub brands and touchpoints. From posters to gym gear and expo stands the branding has flexed to fit in multiple situations always retaining its integrity.
— Jodi Hooker, Design Director

Adding to the family of NuZest nutritional supplements we created ‘Kids Good Stuff’ for little people who don’t like eating their vegies.

The vibrant, fun packaging appeals to children but also parents who are looking for a super nutritional product for their kids. The design follows the NuZest brand architecture with a more youthful look and feel.