Feel good nutrition.

Launched at a time when supplements either came from the vitamin aisle or the gym, Nuzest broke the conventional health brand mould by creating a ‘Friendly Science’ mantra and design approach. Our aim was to create a fresh lifestyle brand to stand apart from the overtly hippy or clinical health products that clutter the supplement category.

As 'the feel good superfood' their aim is to make nutrition easy and available to everyone. The entire design system, from identity to packaging to tone of voice was built around simplicity and clarity, balancing approachability and efficacy to provide cut-through on busy shelves and instantly connect on a human level.   

Deliverables: Brand Positioning / Brand Identity / Packaging / Brand Activation / Innovation Pipeline