At the heart of every Italian city there is a town square and it’s here where the true spirit of the city and its people come alive.
People come together, drink coffee and enjoy the simple things. This is the Italian spirit, the map way of life.
Map’s modern Italian spirit comes to life through black & white photography of spirited people enjoying life’s simple pleasures. The aim: shake up the capsule category by taking the hype out of coffee, creating a brand that is friendly, approachable and doesn’t take itself too seriously.