The Endeavour Vintage Beer Co has a unique philosophy on brewing beer.
Working with Australia’s best hop and barley farmers. Each bottle of Endeavour Vintage Beer contains the finest, natural seasonal ingredients. This creates sophisticated, nuanced beers that represent the essence of each year’s harvest.
Their aim is to cultivate the perception of beer. Educating consumers on how ingredients influence the beers flavour each year. Thus creating a movement of discerning beer drinkers. This philosophy has resulted in Endeavour becoming a regular winner at international beer awards.
Endeavour approached Boldinc to help them realise this unique proposition. We created a new brand positioning – ‘Cultivating Beer’ then used that as the basis for the re-design of the brand across all touchpoints.
Designed to reflect the quality ingredients and brewing methods used by Endeavour, each range has a distinct personality reflecting it’s position within the unique vertical product tiering system while still working as one coherent brand family.