Descriptors for wines often mirror the way we talk about the female body.

From this insight, the seductive and playful ‘Calling Card’ range was born. Based upon Calling Cards (small flyers plastered inside telephone booths to advertise the services of a call girl), each label depicts unique and dazzling female personalities and her services. Her sassy characteristics are entwined to the tasting notes of the wine inside. 

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A unique and integrated marketing strategy.

A SMS sent to each “Girl’s” phone number results in a sassy and playful reply that suggests engaging the services of some of the other ladies. The brand has received huge interest from PR and distributors within Australia and around the world. Breaking category codes and conventions. 

The Saint & Sinner branding works seamlessly across letterpressed stationery carrying on the hand crafted, boutique theme.