Archibald Bell already had a reputation as a bushman and adventurer, when in 1823 he forged a stock route across the unforgiving Blue Mountains through what is today known as Bilpin.
On his return, he spoke of Bilpin’s rich & fertile soil which led to the region being established as Australia’s leading boutique apple growing region – “The Land of the Mountain Apple”.
This premium cloudy apple cider has been crafted to honor Archibald’s pioneering spirit and his love for doing things differently.
Inspired by the topographic maps of the Blue Mountains area, Archibald’s portrait is a tangled mess of linework. Scratched and scuffed, it captures the grit and determination of a young explorer looking to make a name for himself in a hostile wilderness.
Building on the Bilpin brand positioning as a boutique apple growing region located in the Blue Mountains and staying true to the brands rich history, heritage and quality, Bilpin Archibald Cloudy Apple Cider was born.
At a premium price point, Bilpin Archibald is targeted at those consumers who want a quality craft cider, that is unique and rich in its own history and isn’t another ‘me too’ in a sea of sameness.