What do you get when
you take single sourced Absolut Vodka, muddle in some Scandinavian
berries and add a twist
of Swedish quirk?
A category under attack
‘Ready to drink’ white spirits have long been suffering at the hands of cider and craft beer. Consumers want more than just a sugary alcopop, searching out products and brands with character, stories and soul – enter Absolut Botanik. Lingonberries, cloudberries and blueberries from the Scandinavian countryside muddled with single sourced Absolut Vodka. So good, the animals want their berries back…
A balancing act.
Absolut Botanik needed a distinct look that whilst having an obvious family resemblance still allowed it to carve out its own space as something entirely new. The key lay in one quirky little bottle.
A reinterpretation of the iconic Absolut bottle shape – small in stature, but loaded with charm. A perfect single serve of Absolut character and personality.