Wagon Wheels, the unique chocolate, marshmallow, jam & biscuit disc had lost relevance to consumers. Its presence on shelf as a childish treat, spoke nothing of its 60yr heritage, nor the nostalgia it held in many adults hearts. By re-focussing on the brand's quirky product & highly memorable name & imagery, Boldinc reinstated Wagon Wheels as the iconic snack for kids of all ages.

Fresh from the Saint & Sinner stable, Femme Fatale is a new breed in the saturated sparkling wine market. In order to gain stand out on shelf, the approach needed to be dominant, commanding and bold. Feedback to date is that Femme Fatale sales figures have exceeded the clients expectations, while it continues to carve out a distinctive niche within the Australian market.

Billy Tea is one of Australia’s iconic brands, rich in history & heritage. It was one of the first brands to promote that being Australian was something to be proud of. It was also the tea that made the song Waltzing Matilda famous!

The brand had not been touched for years and the brand owners TATA beverages engaged Bold-inc to look at how we could revitalize the brand to appeal to today's consumers and stand out on shelf.

Creating a new Australian owned artisan premium chocolate brand. Our client came to Bold-inc with the name ZOKOKO. However, they had no idea how the brand should talk or look. Our role was to help develop the branding and what the brand stood for. Through creating an emotionally engaging brand story that had a real air of mystic and discovery with the consumer. The brand essence was then translated into the packaging, collateral and the interior of their destination store.

Sustainability doesn’t mean you have to use recycled glass, paper and carton board to do your bit
for the environment. Through adding value and desire to packaging you can promote re-use after consumption. A premium example of beautiful design being conscious of the environment and reducing its environmental footprint.

Alexanders Wines & Spirits Co. identified a gap with the spirit market in the price point between budget and premium Vodka. Bold-inc developed a brand strategy to fit within this segment, based on legend and provenance. This formed a compelling connection between brand & consumer.

Introducing the Bold & Brave Port Co. A unique collection of five different port varieties, created in collaboration with our friends at Bell River Estate.

The design itself is inspired by the rich history of our neighbouring wharves, where U.S Sailors on shore leave in Potts Points and Kings Cross helped establish a long surviving culture of working hard and playing harder. A good old-fashioned hole punch became the simple and ingenious solution to bring hand-crafted exclusivity to each individually numbered bottle. The beautifully letterpressed labels are then held in place with a thick industrial rubber band.

Illustrator Jeremy Lord, our friends at "The Distillery" letterpress and Clear Image Labels helped in this commercial run. The Bold & Brave Port Co. is a testament of our town. Never a dull moment, always an opportutnity. A place where fortune favours the brave...

Bilpin. population 844.

Discovered by Alexander Bell in 1823, tucked away in the foothills of the Blue Mountains, Bilpin's fertile soil, mountain elevation & mild climate saw the area quickly develop into one of Australia's premium apple growing regions.

Our job was to draw on the beautifully honest story behind Bilpin Cider - Hand-picked & freshly crushed apples grown in the orchards that surround the township. The simplicity of the process called for a design to match. A vibrant "Granny smith green" colour scheme combined with a quaint, farmer's market layout, Bilpin Cider represents the new breed of Australian cider.

To commemorate a successful and rewarding 2012, Boldinc collaborated with the De Luca family – producers of arguably Australia’s finest Limoncello – to handcraft a limited edition piece that innovatively captures the spirit of both companies.

The result is Dell’ Albero Limoncello – a refreshing tipple for an Australian Summer.

A traditional Italian liquor, Limoncello has long been crafted from secretly guarded family recipes handed down through generations, such as with the De Luca family. This tradition resonated with our very own Boldinc family, which led to further exploration into the history behind this classic liqueur.

Our journey introduced us to the Dell’ Albero way of handcrafting Limoncello – from the very finest lemons. The fact that the name Dell’ Albero translates to ‘from the tree’ seemed beautifully fitting and seamlessly validated our choice.

Inspiration for the packaging design was derived from the very orchards that bear the lemons used to make this unique liqueur. By way of tradition, the base of each lemon tree is coated with white paint to deter crawling insects from reaching the fruit.

Inspired by this clever technique, we sculpted a white ceramic base resembling the tree trunk. This base is an integral part of the design and provides a functional purpose by acting as both a stand and ‘chiller’ for the bottle when placed in the freezer prior to serving.

Two ceramic shot glasses accompany the cooler base and are shaped as the nodes of a tree branch. These can also be stored in the freezer for an icy cold nip.

A slender, frosted flint bottle displays the vibrant hue of the Limoncello and is finished with the same handcrafted quality as the liqueur itself. White packaging twine (similar to that used to bundle harvested lemons), coils around the sleek neck where three labels rest. The labels act as glimpses into the story and tradition behind Dell’ Albero Limoncello and are debossed in two colours printed on natural cotton stock using traditional Letter Press techniques.

Finally, the bottle is hand-finished with white sealing wax to complete this refreshingly unique offer – capturing the essence of summer.

Dell’ Albero Limoncello is as much about sharing an inspiring story as it about creating a delicious and refreshing drink. This rich tradition and passion is now passed on as a gift from our family to yours.

created with the help of Andrew Georgiou, Copywriter – Copy&Co. and D&d Letterpress printing