Packaging, Graphic Design, Branding
Creating a new Australian owned artisan premium chocolate brand. Our client came to Bold-inc with the name ZOKOKO. However, they had no idea how the brand should talk or look. Our role was to help develop the branding and what the brand stood for. Through creating an emotionally engaging brand story that had a real air of mystic and discovery with the consumer. The brand essence was then translated into the packaging, collateral and the interior of their destination store.
- ZokokoUnlocking the secret
- Creating a new Australian owned ArtisanPremium Chocolate brand. The client came to Boldinc with the name ZOKOKO. However, they had no idea how the brand should talk or look. Our role was to help develop the branding and what the brand stood for. Through creatingan emotionally engaging brand story that had a real air of mystic and discovery with the consumer. The brand essence was then translate into the packaging, collateral and the interior of their destination store.
Descriptors for wines often mirror the way we talk about women’s tantalizing qualities. From this insight, the seductive and tempting ‘Calling Card’ range was born. Based upon Calling Cards (small flyers plastered inside telephone booths to advertise the services of a call girl), Each label depicts unique and dazzling female personalities & her services. Her sassy characteristics are entwined to the tasting notes of the wine inside.
As a unique & integrated marketing strategy, an SMS sent to each "Girl's" phone number results in a sassy & playful reply that suggests engaging the services of some of the other ladies. The brand has received huge interest from PR and distributors within Australia and around the world.Packaging, Illustration, Typography2011
Wagon Wheels, the unique chocolate, marshmallow, jam & biscuit disc had lost relevance to consumers. Its presence on shelf as a childish treat, spoke nothing of its 60yr heritage, nor the nostalgia it held in many adults hearts. By re-focussing on the brand's quirky product & highly memorable name & imagery, Boldinc reinstated Wagon Wheels as the iconic snack for kids of all ages.Packaging2011
Fresh from the Saint & Sinner stable, Femme Fatale is a new breed in the saturated sparkling wine market. In order to gain stand out on shelf, the approach needed to be dominant, commanding and bold. Feedback to date is that Femme Fatale sales figures have exceeded the clients expectations, while it continues to carve out a distinctive niche within the Australian market.Packaging, Graphic Design, Typography2011
Untouched for years, The Black Douglas was a neglected brand in the Foster’s spirits portfolio.
Bold-inc nurtured and crafted the soul of the brand, driving authentic heritage back into The Black Douglas by embracing its history and the spirit of its Celtic roots.Packaging, Graphic Design2011
P&G Prestige, Owners of the biggest skin-care brand in the world Olay, were looking at strategic ways to penetrate the premium male skin-care category. Under the Hugo Boss Design House umbrella, we developed the sub brand BOSS SKIN. This took into consideration the brand’s look and feel, material palette and product structure, which was then translated across into the packaging, trade team presentation collateral and the consumer retail experience.
This work was completed with former company Webb DeVlamPackaging, Industrial Design2011
Billy Tea is one of Australia’s iconic brands, rich in history & heritage. It was one of the first brands to promote that being Australian was something to be proud of. It was also the tea that made the song Waltzing Matilda famous!
The brand had not been touched for years and the brand owners TATA beverages engaged Bold-inc to look at how we could revitalize the brand to appeal to today's consumers and stand out on shelf.Packaging, Graphic Design, Branding2011
St Arnou was a boutique beer brand with big ambitions. With the mainstream premium beer category firmly in our sights, Bold-inc built a story, substance and credibility around the brand to create a European style premium beer portfolio. The first step was to uncover the soul of the brand and bring it’s look and feel to life. From the branding, we proceeded to the packaging and driving the brand essence through their on and off premise channels. All the BTL collateral and merchandising followed.Packaging, Graphic Design, Branding2011
A new gin brand driven by the theme of the garden of Eden, where it all began. Made from a traditional blend of botanicals, BeGin captures Eden's purity & temptation. A sinful pleasure…Packaging, Graphic Design2011
Sustainability doesn’t mean you have to use recycled glass, paper and carton board to do your bit
for the environment. Through adding value and desire to packaging you can promote re-use after consumption. A premium example of beautiful design being conscious of the environment and reducing its environmental footprint.Packaging, Industrial Design2011
Bold-inc were approached by a charming pair of wine connoisseurs to create the brand for their fledgling company. It was obvious from the outset that this cheeky couple agreed to disagree.
One possesses the characteristics of a shining saint whereas the other has all the attributes of a saucy sinner. Their passion and expertise combined with the interaction between the two personalities
(which resulted in some seriously colourful meetings) was the inspiration behind the new brand - ‘Saint & Sinner’ was born.Graphic Design, Branding2011
Alexanders Wines & Spirits Co. identified a gap with the spirit market in the price point between budget and premium Vodka. Bold-inc developed a brand strategy to fit within this segment, based on legend and provenance. This formed a compelling connection between brand & consumer.Packaging, Graphic Design2011
Bespoke hand made leather look book encased in a titanium 'money clip' inspired sleeve.
A tactile, multi-sensory book combing the latest designs, print and material finishes.
A progressive attitude that celebrates past and present brand achievements with new age technologies.Graphic Design, Publishing2011
With the supermarket chai category in rapid growth, Tetley enlisted Bold-inc to create the branding & packaging for their new chai product. Chai, more than any other hot beverage creates a combination of warmth, comfort & sensory stimulation. The multilayered aroma of Chai plays a huge part in the experience, its not just about taste.
The design intentionally moves away from the traditional cup shots and generic steamy background tones that dominate the category. Bold-inc captured the heightened sensorial experience of Chai through textural finishes, bold, vivid colours and meaningful details with the brand and
So successful was the result, Tetley global has adopted the look for all upcoming chai products.Graphic Design, Packaging2011
Introducing the Bold & Brave Port Co. A unique collection of five different port varieties, created in collaboration with our friends at Bell River Estate.
The design itself is inspired by the rich history of our neighbouring wharves, where U.S Sailors on shore leave in Potts Points and Kings Cross helped establish a long surviving culture of working hard and playing harder. A good old-fashioned hole punch became the simple and ingenious solution to bring hand-crafted exclusivity to each individually numbered bottle. The beautifully letterpressed labels are then held in place with a thick industrial rubber band.
Illustrator Jeremy Lord, our friends at "The Distillery" letterpress and Clear Image Labels helped in this commercial run. The Bold & Brave Port Co. is a testament of our town. Never a dull moment, always an opportutnity. A place where fortune favours the brave...Packaging, Graphic Design, Branding2012
Bilpin. population 844.
Discovered by Alexander Bell in 1823, tucked away in the foothills of the Blue Mountains, Bilpin's fertile soil, mountain elevation & mild climate saw the area quickly develop into one of Australia's premium apple growing regions.
Our job was to draw on the beautifully honest story behind Bilpin Cider - Hand-picked & freshly crushed apples grown in the orchards that surround the township. The simplicity of the process called for a design to match. A vibrant "Granny smith green" colour scheme combined with a quaint, farmer's market layout, Bilpin Cider represents the new breed of Australian cider.Branding, Graphic Design, Packaging2012
Nuzest are the feel good people & their aim is to make nutrition easy, launching Good Green Stuff & Clean Lean Protein as the first in a range of supplements.
Our aim was to create a fresh lifestyle brand to stand apart from the overtly hippy or clinical health products that clutter the supplement category. We have designed a simple vibrant brand architecture based on a ‘friendly science’ mantra that is flexible across a range of different products & touch points. The branding has shown its strength extending from packaging to brochures, posters, website, car decals & an expo environment.
Nuzest are breaking the conventional health brand mould & helping to keep the spring in everyone’s step…NATURALLY.Branding, Graphic Design, Packaging2012
Numero Uno are local coffee roasters with an amazing coffee but their identity didn't show any of the soul and passion that they put into their work everyday. We popped our heads in for a cup of coffee, and pretty soon we convinced the guys that we could help.
As we watched them go about their craft, roasting, blending & bagging their beans in the humble workshop, we chatted further. What we found interesting was how they combine their two loves, jamming as a band while the beans roasted & cooled. This became our inspiration…
The new identity reflects their craft and passion, its flows like a music note and tumbling beans. For the packaging we proposed a cost effective solution by printing generic matte white bags and a variety of blend stickers printed in small batches.
Numero Uno is ready to Rock & Roll...Packaging2012
To commemorate a successful and rewarding 2012, Boldinc collaborated with the De Luca family – producers of arguably Australia’s finest Limoncello – to handcraft a limited edition piece that innovatively captures the spirit of both companies.
The result is Dell’ Albero Limoncello – a refreshing tipple for an Australian Summer.
A traditional Italian liquor, Limoncello has long been crafted from secretly guarded family recipes handed down through generations, such as with the De Luca family. This tradition resonated with our very own Boldinc family, which led to further exploration into the history behind this classic liqueur.
Our journey introduced us to the Dell’ Albero way of handcrafting Limoncello – from the very finest lemons. The fact that the name Dell’ Albero translates to ‘from the tree’ seemed beautifully fitting and seamlessly validated our choice.
Inspiration for the packaging design was derived from the very orchards that bear the lemons used to make this unique liqueur. By way of tradition, the base of each lemon tree is coated with white paint to deter crawling insects from reaching the fruit.
Inspired by this clever technique, we sculpted a white ceramic base resembling the tree trunk. This base is an integral part of the design and provides a functional purpose by acting as both a stand and ‘chiller’ for the bottle when placed in the freezer prior to serving.
Two ceramic shot glasses accompany the cooler base and are shaped as the nodes of a tree branch. These can also be stored in the freezer for an icy cold nip.
A slender, frosted flint bottle displays the vibrant hue of the Limoncello and is finished with the same handcrafted quality as the liqueur itself. White packaging twine (similar to that used to bundle harvested lemons), coils around the sleek neck where three labels rest. The labels act as glimpses into the story and tradition behind Dell’ Albero Limoncello and are debossed in two colours printed on natural cotton stock using traditional Letter Press techniques.
Finally, the bottle is hand-finished with white sealing wax to complete this refreshingly unique offer – capturing the essence of summer.
Dell’ Albero Limoncello is as much about sharing an inspiring story as it about creating a delicious and refreshing drink. This rich tradition and passion is now passed on as a gift from our family to yours.
created with the help of Andrew Georgiou, Copywriter – Copy&Co. and D&d Letterpress printingBranding, Graphic Design, Packaging2013
All works © Bold-inc creative 2011.
Please do not reproduce without the expressed written consent of Bold-inc creative. Powered by ProSite.
Please do not reproduce without the expressed written consent of Bold-inc creative. Powered by ProSite.